Is the market situation of LED ceiling lights and panel lights good this year?
With the maturity of LED technology, LED single product styles are more abundant, product functions are more personalized, and consumers' demand for LED products is also moving towards quality and health.
The material used for LED ceiling lamps determines the quality
As an important part of home lighting products, LED ceiling lamps have become more and more concerned about the quality of ceiling lamps. For this reason, it is particularly important for LED companies to truly win the trust of consumers in the long run, and it is particularly important to "work hard" on the manufacturing side, which will directly determine the quality of LED ceiling lamps.
As we all know, product material is an important factor that constitutes and directly affects the production cost of lighting companies. Shell, chip and power supply are the three benchmarks of lighting products. How to choose product materials and which materials to choose are directly related to the product market. location and price.
Meet user needs and win the market
LED lighting products are now more than just lighting tools. In the home lighting environment, consumers pay more and more attention to the comfortable experience created by lighting products in the home, and they have higher personalization requirements for products. Among the brand companies surveyed, they also mentioned more views such as "meeting consumer needs" and "improving user experience", hoping to better meet consumer needs and provide the most suitable products and services for them to win consumers. trustee.
After the "price war" in the past few years, the competition in the industry is now more rational, and consumers pay more attention to product quality when purchasing products. Many emerging LED brands in China have won users from multiple sources: 1. Pay more attention to product technological innovation capabilities, and develop practical, convenient and innovative products on the basis of traditional LED lamps; 2. Ensure product quality, starting from the source, Starting from chips, driving solutions, materials, etc., to ensure that every product entering the market has passed the qualified inspection; 3. Improve the influence and reputation of your own brand, assist dealers or agents to develop downstream markets, advertising locations, product exchanges, etc. A series of brand promotion activities, etc.
Domestic brands are in line with the international
According to the "Thirteenth Five-Year" Development Plan for Semiconductor Lighting recently released by the National Development and Reform Commission, in 2015, the gap between the domestic LED lighting industry technology and the international technology level is narrowing, and the contribution of Chinese lighting companies to the global market is also increasing; In 2015, the export value of LED lighting products in my country was about 12 billion US dollars, a year-on-year increase of 15 percent . In addition, international brands such as Osram, GE, Philips, Siemens and other big brands are slowly shrinking in the lighting business, and Chinese lighting companies will usher in greater development opportunities. Based on this, Chinese lighting brand enterprises pay more attention to international alignment in product RD and manufacturing, including material selection, technology, and cross-border cooperation.
According to industry analysts, domestic brands have become more mature in many technical fields of LED, and domestic brands are more complete, timely and meticulous in product after-sales service. From the perspective of agents or distributors, domestic brand products have relatively large profit margins, and product diversity, cost performance, and quality are not inferior to international brands. Many international brands are blindly squeezing the profits of agents and distributors, raising the threshold for cooperation, making agents and distributors. Dealers had to wait and see.
Different positioning of panel lights leads to different prices
LED panel light is a high-end indoor lighting fixture. From the perspective of green lighting design, LED panel light material is environmentally friendly, low power consumption, luminous efficiency, lighting brightness and other aspects are better than grille lights, it is gradually replacing T8 The fluorescent lamp is the grille light as the light source. With the gradual decline in the cost of the whole lamp due to large-scale production, LED panel lights are currently widely used in commercial lighting and office lighting.
Chips, power supplies and housing materials are not only important components of panel lights, but also the main source of production costs for panel lights, especially chips and power supplies, which directly affect the cost of the whole lamp and are also one of the criteria for the quality and grade of lamps. .
Market penetration has increased significantly and rapidly
In the field of LED panel lights, many companies have set foot in, but due to various factors such as technology and cost, the market performance has not been satisfactory for a long time. However, with the joint efforts of enterprises in the industry, panel lights have gradually matured and been recognized and accepted by consumers, and the market penetration rate has increased rapidly.
It is worth noting that in the domestic lighting industry, there has not yet been a "universal" brand in the field of panel lights, and more small and medium-sized enterprises are working silently to seize the right to speak within the scope of their respective coverage channels.
It is not difficult to see that domestic small and medium-sized brand enterprises have accumulated certain advantages in technology, craftsmanship, production, sales, etc. after a long period of accumulation in the field of panel lights, and have gained a certain right to speak in their respective strong markets.
Quality and brand are the key
The LED panel light has a unique design. The light passes through the light guide plate with high transmittance to form a uniform flat luminous effect. The illumination uniformity is good, the light is soft, comfortable and bright, which can effectively relieve eye fatigue. The lifespan is 10 times that of fluorescent lamps, and can be widely used in ceilings, walls, carriages, counters and other places, becoming an important choice for office lighting.
Due to the popularity and popularity of LED panel lights in the fields of commercial lighting and office lighting, the requirements for the CRI, light efficiency, and life of the lamps are relatively high, that is, the quality of the whole lamp must be excellent. In addition to quality, brand is also an important measure for users. Therefore, some people in the industry pointed out that the effect of the brand cannot be ignored, whether it is domestic or foreign, and even brand value will become the dominant factor. To this end, small and medium-sized enterprises need to firmly take the road that suits their own positioning, continuously develop markets, accumulate customers, and grow themselves.
There is no doubt that small and medium-sized brands must first improve the quality of products, because it is a long process for a brand to grow from small to large. Only by doing well in quality can we continue to accumulate reputation in this long process; secondly, we must do a good job in service. ;Furthermore, work hard on the procurement and production processes, try to reduce costs while ensuring product quality, and strive to highlight the high cost performance of our own products.
